The super impact of Super Bowl 57 in Arizona
The 2023 Super Bowl was the largest economic event in the state's history, according to a recent ASU study.
In this story published Oct. 4, 2023, on the Arizona Cardinals website:
According to an independent study conducted by the L. William Seidman Research Institute of the W. P. Carey School of Business at Arizona State, it was announced that the Super Bowl generated $1.3 billion total economic activity for the state and that over $720 million went toward the state's gross domestic product.
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