2023 Super Bowl generates $1.3 billion for Arizona's economy
A study from ASU's L. William Seidman Research Institute shows Super Bowl LVII generated millions for the state's GDP.
In this story published Oct. 5, 2023, on KTAR News:
In an independent study conducted by the L. William Seidman Research Institute at the W. P. Carey School of Business at ASU, the state's total contribution to Arizona's gross domestic product was $726.1 million.
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