Taylor Swift shows up in trending Phoenix internet searches for 2023

Lobster rolls and 'The Golden Bachelor' also showed up in Google Trends as top trending internet searches in the Phoenix area for 2023. An ASU information systems professor explains what it means for businesses.

In this story published Jan. 2, 2023, in the Daily Independent:

Companies have taken more of an interest in what stories location-based searches might tell. For instance, a company might determine how to better market a product depending on what location-based searches reveal. Simple searches can help companies plot their business strategy.

– Victor Benjamin, assistant professor of information systems