Learn how the Phoenix Convention Center prepares for the Final Four

An ASU research study investigates the 2017 Final Four's impact on Arizona's economy.

In this article published March 18, 2024, by the City of Phoenix:

For example, Super Bowl LVII in the Valley had a $1.3 billion economic impact according to researchers from ASU. A report from the W. P. Carey School of Business at ASU stated that the estimated total economic impact for the 2017 Final Four in Arizona was $324.5 million and experts expect this year’s events to surpass that.