Customer science: A new CIO imperative
A W. P. Carey research study investigates customer experience satisfaction.
In this article published July 15, 2024, on CIO:
The Center for Services Leadership at ASU's W. P. Carey School of Business periodically conducts a National Customer Rage Survey tracking customer satisfaction, complaint handling, and the alarming incidence of customer uncivility (i.e., rage). An emerging key performance indicator in the customer experience/satisfaction world is "rage clicks" — for example, when a user click a button sometimes five or six times because a website loads slowly or freezes. Should reducing or eliminating customer rage become an IT metric?
Latest news
- Master's in business analytics program prepares Gayatri Chavda to be data-informed decision-maker
Gayatri Chavda (MS-BA '26) discovered her love of data and working with numbers during her…
- Chief Economist Stephen Stanley of Santander US wins second Blue Chip Forecasting Award
Top forecaster to accept award and deliver 2027 economic outlook at event on Oct. 13.
- Best credit cards for no credit history
ASU finance expert highlights the multipurpose use of credit cards for first-time users.