8 times the impact of a Big Game: Report says ASU contributed $32B to Arizona's economy
University economist discusses the school's impact on the state's gross domestic product.
In this story published Jan. 30, 2025, in The Arizona Republic:
The Super Bowl has had a big impact on the Arizona economy. ASU delivers about eight times as much impact every year using additional gross domestic product (GDP) as the basis for comparison.
– Dennis Hoffman, professor and director of ASU’s Office of the University Economist
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