Apps and advertising: Now marketers can invest more wisely
Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.
Gray-market sales: They’re not a black-or-white bane
Legal or not, companies often view third-party sellers as serious threats to revenue and profits. Associate Professor of Information Systems John Zhang's research shows that’s not always the case.
Six updates wrap up 2016
As the end of the first semester wraps up, students and faculty are getting ready for the holiday break. But first, we’re reporting the latest happenings in the Department of Information Systems — from conferences and holiday books to grants and goodbyes.
An IS degree means more than going to class
There’s a quote that says, “Success comes before you reach your goal, for it is as simple as taking a step in the right direction.” While the 2016–2017 academic year has just begun, it is off to a successful start.
In the news: Students wrap up a successful year
As the semester draws to a close, KnowIT salutes the students who have gone the extra mile to excel this year. As well, we congratulate Clinical Assistant Professor Kathleen Moser, who was honored by the university as the most outstanding student organization advisor of the year.
Business analytics: A better way to dig into supply chains
New research by a team of information systems and supply chain experts from the W. P. Carey School of Business shows that adding business analytics to the supply chain toolbox can make the process of evaluating supply chains easier, faster and more targeted.
News: Students learn technology hands-on
Experiential learning is more than just a concept in W. P. Carey’s Department of Information Systems.
Information systems and the future
Raghu Santanam, chair of the Department of Information Systems provides his readers with insight into the developments that have taken place in the IS field since the 1990s. Santanam also gives his readers some information on the direction of the future of IS.
MBA or MS? Analytics program rankings on the near horizon
Department of Information Systems Chairman Michal Goul provides insight into future program rankings.
IS doctoral program raises top scholars
Gun-woong Lee's move from PhD student to faculty member at a leading research university is the kind of outcome that the IS doctoral program is designed to deliver.