The gentle science of persuasion, part three: Social proof
Social psychologists have long known that human beings often make choices about what to think, and what to do, based on the thoughts and actions of others. Simply stated: We like to follow the crowd.
For love or money? The unrequited passion of the sports fan
The passion of fans for their teams is the stuff of family lore and Hollywood scripts, and it's that emotional charge that makes the business of sports distinct. What other business can claim that its customers are in love with its product?
New math: Educating the 21st century workforce
Counselors, teachers, and leaders from industry and the community recently met at a conference sponsored by ASU's Center for Research on Education in Science, Mathematics, Engineering and Technology (CRESMET).
The gentle science of persuasion, part two: Reciprocity
Most people want to give back to people who do something nice for them. In fact, social mores dictate that a favor should be returned in kind, and we apply pejoratives to those who do not: ingrates, moochers.
U.S. economic forecast for 2007: Cooling off but no recession
The economy will cool off because of a slowing housing market and rising energy prices but will experience a soft adjustment and modest growth in 2007, according to John B. Taylor and Peter Wall, two speakers at the 43rd Annual Economic Forecast Luncheon, co-sponsored Dec.
What's in a name?
A rose by any other name would smell as sweet, but would a businessperson without a popular first name be as likely to savor the smell of success in the executive suite?
A penny for your thoughts: When customers don't complain
When it comes to consumer contentment, managers and executives should not mistake silence for satisfaction. Most unhappy customers never say a word; they just take their business elsewhere.
Spirited enterprise: Secrets of entrepreneurial success
Each year, the Spirit of Enterprise Center at the W. P. Carey School of Business presents the Spirit of Enterprise Awards™ to companies that demonstrate ethics, energy and excellence in entrepreneurship.
The new CIO: Chief of the information supply chain
Thin client technology and the Java card have enabled business to create a data-centric world with a mobile workforce. The creative possibilities in this environment are boundless, but freedom from the office comes with increased risk.
Keep 'em separated? The shifting boundaries between work and home
Cell phones, PDAs and laptop computers are the "Trojan Horses" of the modern world. Carried home or on vacation, they transport work from the office through the walls of our personal lives.