As public concern about sports-related head injuries mounts, two ASU graduates have developed a product that could help athletes and their coaches spot potential problems.

Will loyalty hold up with money at stake? Professors of marketing and management weigh in on the changes.

Sport summit brings experts to discuss the evolution of athletic careers, diversity, fan relationships, and competitive gaming.

In the Super Bowl advertising arms race, companies spend millions on mere seconds. Is it worth it? Nancy Stephens, associate professor of marketing, says no.

The sports industry operates by its own set of rules when it comes to achieving and measuring success. In Part Two of our discussion, Knowledge@W. P. Carey looks at the economic impact teams have on local economies.

Professional sports are a multimillion dollar industry — an industry that is increasingly playing by rules that don't apply to other businesses.

The passion of fans for their teams is the stuff of family lore and Hollywood scripts, and it's that emotional charge that makes the business of sports distinct. What other business can claim that its customers are in love with its product?

Imagine a software strategy that allows an organization to combine the disparate data threads it collects about customers, then, using the Web and other technologies as well as non-technical methods, put the data to work to develop closer ties with customers.

For major marketers, competing and winning in the sports arena means more than simply affiliating a product with the team that posts the most points or the athlete who stands out in the draft picks.

W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.