Legalized sports betting could change fan experience

Will loyalty hold up with money at stake? Professors of marketing and management weigh in on the changes.

Playing for global good and better race relations

Sport summit brings experts to discuss the evolution of athletic careers, diversity, fan relationships, and competitive gaming.

Podcast: The big gamble Super Bowl advertising

In the Super Bowl advertising arms race, companies spend millions on mere seconds. Is it worth it? Nancy Stephens, associate professor of marketing, says no.

Podcast: Subsidized stadiums — if you build it, they will come?

The sports industry operates by its own set of rules when it comes to achieving and measuring success. In Part Two of our discussion, Knowledge@W. P. Carey looks at the economic impact teams have on local economies.

Podcast: The new economics of sports business

Professional sports are a multimillion dollar industry — an industry that is increasingly playing by rules that don't apply to other businesses.

For love or money? The unrequited passion of the sports fan

The passion of fans for their teams is the stuff of family lore and Hollywood scripts, and it's that emotional charge that makes the business of sports distinct. What other business can claim that its customers are in love with its product?

Teams cozy up to the fans with CRM's 'personalized marketing' strategy

Imagine a software strategy that allows an organization to combine the disparate data threads it collects about customers, then, using the Web and other technologies as well as non-technical methods, put the data to work to develop closer ties with customers.

Play ball: Sports sponsorships require an evolving marketing plan

For major marketers, competing and winning in the sports arena means more than simply affiliating a product with the team that posts the most points or the athlete who stands out in the draft picks.

Sports events worth more than dollars and cents

W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.

What you need to know about the CFP national championship game

The 2016 College Football Playoff national championship game was played January 11 in Glendale, Ariz. Marketing Professor Michael Mokwa and other marketers and economists have been studying the economic impact of these sports events since the mid-1990s.