You don’t need to be a famous expert to understand the elements that make up your brand — what matters most is your inquisitiveness. It is your willingness to wonder and ask questions that enables you to gain understanding that you can use to build your brand’s value to your customers.

W. P. Carey entrepreneurship expert Sidnee Peck discusses job growth in the startup sector of the Arizona economy.

Entrepreneurs who do not sell on the Internet and therefore do not have a merchant account often ask me if they need a digital presence. The answer: a resounding yes! That's because customers and clients use the Internet the way people used the Yellow Pages a generation ago, only more so.

You already knew that decisions about where to locate your business involve factors such as size of space, type of space, common area expenses and rent.

Your business is thriving, but to continue to grow, you need capital. Before you enter the market, you need to know what your company is worth.

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.

In this edition of "Getting Started," Sidnee Peck explains the importance of acknowledging the things that you do and do not need in life.

As entrepreneurs and small business owners, it’s not what you think that matters, it’s what others think. In a sense, every day is “election day” for your business, because when customers buy or use your product or service it’s as if they were voting for you. So how do attract votes?

The School of Accountancy's Professor of Practice Donald Goldman offers a cautionary tale that illustrates the consequences of cutting corners when starting a business. In this case, saving a few dollars on legal advice in the beginning cost $3 million in the end.