One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.

In this edition of "Getting Started," Sidnee Peck explains the importance of acknowledging the things that you do and do not need in life.

As entrepreneurs and small business owners, it’s not what you think that matters, it’s what others think. In a sense, every day is “election day” for your business, because when customers buy or use your product or service it’s as if they were voting for you. So how do attract votes?

Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!

After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.

What is business success? Profitability, right? But what if you have other aspirations for your business, such as promoting a social cause or helping the environment? Up to now, for-profit companies could not codify those non-financial objectives.

Sun Devil 100 celebrates the achievements of Sun Devil-owned and Sun Devil-led businesses across the globe. Continuing an incredible legacy of entrepreneurship and leadership, the majority of alums recognized this year are W. P. Carey graduates.

Guided by internal motivation for personal fulfillment and to help others, the Outstanding Graduating Senior counts down the days to medical school.

Outstanding Graduating Senior Juan Pablo Forno reflects on his time at Arizona State University, and where his W. P. Carey degree will take him.

We are thrilled to honor for the 20th year another class of incredible businesses with a Spirit of Enterprise Award.