Aspiring entrepreneurs often put the naming process (and buying T-shirts, business cards and websites) way too early in the game. While your business name can be really important, don't let it take over your time and attention.

You have an idea that you think you could sell or license. What next? Sidnee Peck, director of the Center for Entrepreneurship, provides readers with guidance.

The concept of bringing in a new employee to a small business can be a daunting one. Sindee Peck, director of the Center for Entrepreneurship, provides key guidance when making the difficult decision.

Sidnee Peck, director of the Center for Entrepreneurship, takes the stance that employers should hire employees who bring a new viewpoint and set of experiences to the table. Peck explains how employers should go about it.

I have had all manner of tenants in the past, good and bad. With experience, I have developed a successful application process that helps me to find the best possible tenants. After the successful first phone call, now it is time to schedule the showing.

Some entrepreneurs dream about starting an enterprise their whole lives long, while others chase new inspiration. Yet regardless of their path, the vision for the entrepreneurs behind Kitchell, Ersland Touch Landscape, IO, I-ology and Melrose Pharmacy, was to touch the lives of people.

Some entrepreneurs simply started doing something, made some money and then a business was born. If you find yourself in this position, then you should focus on some core concepts to be more strategic and purposeful with your business, enabling it to grow.

Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School, talks with Ken Morgan of KFNN MoneyRadio 1510, about the companies that are finalists for the 18th annual Spirit of Enterprise Awards, to be presented November 21.

When do you get an opportunity to peer behind the curtain and learn other businesses' best secrets for getting ahead and making a difference?

It's tough to research and refresh your strategy when you have a business to run, but talking to your current and potential customers is a good start. Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School of Business, writes weekly on topics of interest to entrepreneurs.