It's tough to research and refresh your strategy when you have a business to run, but talking to your current and potential customers is a good start. Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School of Business, writes weekly on topics of interest to entrepreneurs.

Culture is incredibly important. For major career choices, many top candidates may take a lower-paying position for one at a company whose culture fits his or her lifestyle and values.

Hiring a "free" intern can seem to be an easy fix to a resource constraint at your new business. However, interns need to be hired, trained and mentored properly for both your company and the intern to benefit.

Sidnee Peck, director of the Center for Entrepreneurship, takes the stance that employers should hire employees who bring a new viewpoint and set of experiences to the table. Peck explains how employers should go about it.

The concept of bringing in a new employee to a small business can be a daunting one. Sindee Peck, director of the Center for Entrepreneurship, provides key guidance when making the difficult decision.

W. P. Carey entrepreneurship expert Sidnee Peck discusses job growth in the startup sector of the Arizona economy.

You don’t need to be a famous expert to understand the elements that make up your brand — what matters most is your inquisitiveness. It is your willingness to wonder and ask questions that enables you to gain understanding that you can use to build your brand’s value to your customers.

I have had all manner of tenants in the past, good and bad. With experience, I have developed a successful application process that helps me to find the best possible tenants. When a tenant wants to rent the property after the showing, then it's time for the application.

In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings.

Entrepreneurs who do not sell on the Internet and therefore do not have a merchant account often ask me if they need a digital presence. The answer: a resounding yes! That's because customers and clients use the Internet the way people used the Yellow Pages a generation ago, only more so.