Outsourcing risk: Who pays most when customer data is breached?
What are the risks associated with outsourcing services? Associate Marketing Professor Michael Wiles and his research partners discovered that it depends on which party is at fault for the breach, and whether the employees of the outsourcing firm are productive.
Transformative: Social media throughout the firm
If your company has a social media manager, chances are that person reports into the marketing department.
When do consumers decide they've had enough of a business?
What does it take for shoppers to say enough is enough when it comes to a brand or business?