Data gathered by ASU shows staffing problems and complex products are making complaints harder to resolve.

There's a crisis in customer satisfaction, according to ASU's latest 'customer rage' survey.

ASU 'customer rage' survey shows that 9% of customers took 'revenge' in the past year, up from 3%.

Consumer problems are up, but corporate complaint-handling improves in 2017

Did you ever notice how shoppers often thumb through magazines, but when it comes to making a purchase, they never pick the one at the front of the rack?

At the W. P. Carey School's Behavioral Research Lab, marketing faculty conduct research on consumer behavior as it applies to such areas as product selection and consumption — how and why people make decisions about what to buy and eat.

Wick’s against-the-grain and often counterintuitive transformation of American Home Shield’s customer service model resulted in an approach focused on the end-to-end customer journey.

Triblive.com explored the connection between beauty and business in an article that cited market professor Naomi Mandel’s 2010 study of the impact of ads featuring perfectly sculpted models.

Business2Community recommends a new book by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing.

Considering all the pills, plans and gadgets that promise miracles, you’d think consumers were always on the lookout for products that can effortlessly remedy woes. But most aren’t, says Adriana Samper, an assistant professor of Marketing at the W. P. Carey School of Business.