Research

Summer must-reads: 10 marketing books for your beach bag

Business2Community recommends a new book by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing.

2014-09-06

From Business 2 Community, July 24, 2014: “As a marketer, I’m always trying to think about what makes people act (i.e. click an email, attend a webinar, download an ebook, etc.). This book will teach you the six critical principles of influence you can employ to be more persuasive – a definite must-read regardless of what industry you’re in.” Read more About Robert Cialdini: Dr. Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing, has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. He received his Ph.D. from the University of North Carolina and post-doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

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