Nobody likes being known as a liar or as wishy-washy or erratic. So, when people make public commitments or promises, they will almost always want to back up those words with action. They have little choice: For reputation’s sake, they must do so.
People trust experts. In courtrooms, expert witnesses sway the views of jurors. On television, expert analysts shape public opinion on everything from politics to sports.
In the Super Bowl advertising arms race, companies spend millions on mere seconds. Is it worth it? Nancy Stephens, associate professor of marketing, says no.
In the digital age, more information is available to more people than ever before. But not all the information. Truly unique and rare information — a hot stock tip, for instance, or a warning of an impending market shift — remains a near-priceless commodity.
Michael Vick's apparent involvement in the brutal "sport" of dog fighting is the latest incident to focus attention on celebrity endorsements.
Super Bowl XLII represents an estimated $450 million in direct and ancillary revenues for businesses and entrepreneurs.
The new consumer sensibility, widely heralded in the business press, is the Experience Economy. Our world of mediated, staged and multi-sensory experience — an increasingly unreal world — gives rise to people desiring authentic or "real" experiences. But what is authenticity?
After the Sept. 11 terrorist attacks, Americans began doing all of the things they had always wanted to do, including, apparently, a whole lot of shopping.
Business2Community recommends a new book by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing.
W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use 'scarcity ads,' and consumers should understand that psychologically, these effects can happen and you should control your own behavior.