'Deviant' management can turn a losing company into a winner
In 1997, Yellow Transportation landed in Fortune magazine's least-admired companies list. "We were a $2.5 billion company," says Greg Reid, senior vice president. "But we kept operating the same old way.
Harvesting habits: How marketers can use purchasing cycles to increase sales
Even those who love a certain food — such as yogurt or frankfurters — often turn on their favorites and do not purchase the products for periods of time.
Study: Demographics make Phoenix viable for market testing
A recent study ranked Phoenix Number 8 on a list of U.S. cities that closely resemble national demographis averages.
Summer must-reads: 10 marketing books for your beach bag
Business2Community recommends a new book by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing.
When customers define service brands
Building a brand for a services business is more complicated than ever. Customers might perceive one hotel chain or insurance company as pretty much the same as its competitors.