Adriana Samper studies how companies aim their products at consumers. People equate greater effort with greater control, and consumers who are feeling low control choose products that can help them regain control through their personal exertion. Which marketing standpoint garners the most buyers?

Professor of Marketing Naomi Mandel and her partners in research explore how religion affects buying behavior.

While technology and processes improve customer service in many ways, they can also negatively impact the relationship between consumers and businesses.

Attention customer service: Quality care post-sale is crucial if you want our business in the future.

While talk of religion and politics over Thanksgiving dinner may incite an argument, Black Friday ads may stir up a fight.

W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use 'scarcity ads,' and consumers should understand that psychologically, these effects can happen and you should control your own behavior.

"The 2015 Customer Rage Study provides “a data-driven prescriptive framework for a Complaint Handling and Service Recovery Program that actually improves individual brand loyalty and improves word-of-mouth advertising.”

The Huffington Post reports on research by Professors Naomi Mandel and Andrea Morales which found that negative messages about food did not help dieters make better choices.

Glamour magazine online reports on Assistant Professor of Marketing Monika Lisjak’s research that showed shopping can make you feel better, depending on what you buy.

Some people go shopping for a lift when life delivers a blow to the ego, but that purchase may not make them feel better. Marketing researcher Monika Lisjak has found that depending on what people buy, they actually might make themselves feel worse and will perform worse on subsequent tasks.