News

Amazon knows what you like — and it can send you samples to boost buying

Brands are paying the online retail giant to use its data to find potential new customers and send them samples.

Before you offer that generous trade-in incentive, read this

Sizeable rebates can backfire because consumers save the money and upgrade less, according to new marketing research.

ASU's W. P. Carey School of Business announces STEM-certified master's in finance

The MS-FIN program provides greater opportunities for international students to find employment in the U.S. for up to 36 months beyond graduation.

Cactus League is big business for EV cities

With spring training around the corner, East Vally cities look forward to another year of financial growth.

Farmworker vs. robot

Automation is the solution to labor shortages, the rising cost of food, and more according to Professor of Agribusiness Timothy Richards.

W. P. Carey marketing lab renamed for professor, best-selling author

Robert B. Cialdini Behavioral Research Lab looks to expand into the field.

Marketing lab renamed in honor of author and professor Robert Cialdini

The W. P. Carey School of Business at Arizona State University has announced a new gift honoring an ASU emeritus faculty member and one of the most prominent thought leaders in behavioral research.

New development could bring 300,000 residents to far West Valley

Douglas Ranch would include homes, a university, schools, retail, offices, parks, and more. Professor of Real Estate and Executive Director of the MRED program Mark Stapp shares what impact it will have on the area west of the White Tank Mountains.

New consulting program offered at ASU

The need for digital business analysts is in demand and growing. That's why information systems faculty will provide instruction in a new certificate co-developed by ASU and Cognizant, a leading provider of information technology, consulting, and business process services.

Future of Suns, Diamondbacks in downtown Phoenix causing angst

The city and business owners worry about what to expect if the teams leave, but Executive Director of the MRED program Mark Stapp says though businesses around the arena could be affected, they don't rely solely on it.