Research

Basic research by universities is critical to U.S. innovation

Basic research is the raw material of new knowledge and the base of an innovative society, says Dennis Hoffman, associate dean for research at the W. P. Carey School of Business.

Top customer service providers value their front line employees

A smart customer service employee knows there is a fine line between a pleasant, efficient discussion of the customer's needs leading to the discovery that she would be better served with the company's upgraded service ...

Pediatric studies link TV advertising with 'global fattening'

Since 1980, the proportion of overweight U.S. children ages 6 to 11 has more than doubled, according to the Centers for Disease Control. Childhood obesity doesn't stop at our nation's borders; it's a global trend.

Tax amnesties: Revenue drivers or duds?

Tax amnesties, which have been offered in 35 states and the District of Columbia since the 1980s, are enjoying a wave of popularity. Data from the Federation of Tax Administrators show that since 2000, states have offered 35 tax amnesty programs.

Consumer backlash stings in response to sneaky sales tactics

A company is unlikely to gain satisfied and loyal customers when they feel they've been duped. Companies that employ stealth marketing — otherwise known as undercover or guerilla marketing — hire shills to pitch products or services to potential but unsuspecting consumers.

Immigration issues 'heating up quickly,' says U.S. treasurer

Addressing a mixed audience recently at the W. P. Carey School of Business, U.S. Treasurer Anna Escobedo Cabral breezed through an economic update before plunging into the controversial issue of illegal immigrant workers.

At the end of the day, beneficiaries pay: Changing investment management firms can be costly

When an employee underperforms, supervisors must decide whether to fire that person or wait to see whether performance improves. In the balance are the transition costs of finding a replacement and getting that person up to speed mdash; costs could be saved if the original employee improves.

Workplace relationships set the tone for job performance

Your workplace relationships with co-workers as well as bosses have a huge impact on how you view the organization, and whether you perceive your work as being worthwhile.

Teams cozy up to the fans with CRM's 'personalized marketing' strategy

Imagine a software strategy that allows an organization to combine the disparate data threads it collects about customers, then, using the Web and other technologies as well as non-technical methods, put the data to work to develop closer ties with customers.

ERP may fall short of evolving business process agility goals

Business-process agility is top-of-mind for many business and technology executives these days. But just what is it? Why do companies need it? How do they get it? And what role does technology play?