Research

An outgrowth of Motorola in the late 1980s, Iridium was set up to be the world's first global wireless phone company.

When Wharton professor Karl Ulrich began thinking about ways to compensate for the pollution he caused in everyday life — including auto emissions — he came up with a novel idea, which he eventually pitched to the 41 students in his "Problem Solving, Design and System Improvement" class.

"It's you!" How many times have shoppers heard heard that expression? While shopping online, however, customers are pretty much alone in the store. The tools currently available to retailers are limited in their ability to speak to individual consumers.

A marketing professor at the W. P. Carey School of Business examines the client-supplier relationship in a recent research survey.

New research shows world-class measurement systems for strategic sourcing and the supply chain help drive an organization's cost savings, revenue growth, new product development, supplier relationships, and shareholder value. What's the secret?

As the Center for Services Leadership at the W. P. Carey School of Business enters its third decade, its founders recall a time when they faced off with skeptics who doubted the importance of services in business education.

In an economy buffeted by war, outsourcing and the rising cost of basics like food and housing, many corporate executives remain removed from such cares and worries. As cost-cutting hits the factory floor and the back offices, costs in the executive suites continue to soar.

Research team discovers an unintended benefit of the 2002 Sarbanes-Oxley Act: Aside from tightening controls on corporate misbehavior, the law creates better board governance which, in turn, improves a corporation's credibility with the market.

To wait or not to wait is not the question. Rather, it's how — and to what extent — an imposed delay affects our enjoyment of consumer products. W. P. Carey School of Business marketing professors take a closer look at delays and consumer opinions.

In the old days, an unpleasant customer service experience prompted an outraged report circulating among a few friends and relatives. Today, a spurned customer has the potential to reach millions through Word of Web (WOW).