Students from the Morrison School of Agribusiness at ASU’s W. P. Carey School of Businessparticipated in the National Agri-Marketing Association’s (NAMA) national marketing competition held April 15 – 16 in Kansas City, Missouri.

Ashok Mishra is driven to help better the lives of the 5.5 billion or so people who depend on subsistence farming to survive. The story of a farm entrepreneur lifting himself out of poverty to give his children a better future is Mishra’s own family story.

Some 75–80 percent of the food grown in the U.S. comes from family-owned farm businesses, some of them very large and many incorporated. In fact, according to agribusiness professor Ashok Mishra, family farms are the backbone of American agriculture.

Small farm businesses find it particularly difficult to remain competitive in the business of raising produce and livestock. Given the income challenges small farms face, it’s not surprising that two thirds of those surveyed engaged in some form of income diversification.

The ancient Greek philosopher Epicurus said, “We should look for someone to eat and drink with before looking for something to eat and drink.” But, research from Carola Grebitus shows that the people you’re eating with can have a powerful impact on what you’re eating — even more than menus that d

A team of four W. P. Carey students won the 2016 Produce for Better Health (PBH) Foundation Formula 5 Marketing Competition — a collegiate event offering marketing students the opportunity to influence fruit and vegetable marketing, sales, and consumption in the U.S.

As Phoenix continues to sprawl toward Tucson, urban planners are working to prevent the entire 100-mile corridor between Arizona’s largest metro areas from becoming nothing but concrete and asphalt.

Eye-opening research conducted by Assistant Professors Carola Grebitus and Rod Roscoe shows that we may not be as adept at online searching as we’d like to think.