New research by Assistant Professor of Agribusiness Carola Grebitus and her co-authors examines the purchasing behavior of energy drink consumers. The results show people are not always willing to pay more for their favorite brands.

When California was considering its restrictions on cages in 2008 and 2010, early research showed some consumers willing to pay a premium for the eggs that surpassed the extra cost to producers, says Timothy Richards, professor of agribusiness.

Research by Professor of Agribusiness Ashok Mishra examines whether Great Depression-era legislation continues to have a positive effect on contemporary farmers.

Thanks to a grant from the U.S. Agriculture Department (USDA), Professor of Agribusiness Tim Richards is set to lead a two-year investigation on solutions to fruit and vegetable waste.

Professor Ashok Mishra, who is the Kemper and Ethel Marley Foundation Chair in Food Management, is the new editor of the Journal of Agribusiness in Developing and Emerging Economies

Many national grocers are losing sleep over the online giant, but Valley grocers are up for the competition.

The Wall Street Journal quoted Professor Timothy Richards about the increase of fresh produce prices due to the three-year drought in California.

As Phoenix continues to sprawl toward Tucson, urban planners are working to prevent the entire 100-mile corridor between Arizona’s largest metro areas from becoming nothing but concrete and asphalt.

A team of four W. P. Carey students won the 2016 Produce for Better Health (PBH) Foundation Formula 5 Marketing Competition — a collegiate event offering marketing students the opportunity to influence fruit and vegetable marketing, sales, and consumption in the U.S.

The ancient Greek philosopher Epicurus said, “We should look for someone to eat and drink with before looking for something to eat and drink.” But, research from Carola Grebitus shows that the people you’re eating with can have a powerful impact on what you’re eating — even more than menus that d