Research

The 2012 W. P. Carey School of Business Spirit of Enterprise Award finalists represent a wide variety of small businesses, but regardless of their industry, their success stories sound similar chords. KnowMGMT has identified five of those strategies, measures any business owner can apply.

Do you check the reviews before booking a hotel? Although number of social media outlets is increasing, consumer review forums remain the most influential with over 60 percent reading reviews before purchasing.

Even those who love a certain food — such as yogurt or frankfurters — often turn on their favorites and do not purchase the products for periods of time.

Arizona nonagricultural employment increased over-the-year by 2.3 percent in August, a growth rate sufficient to keep the Grand Canyon State ranked among the top 10 for the sixth consecutive month.

Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development.

Real Estate Roundtable: In part two, Mark Stapp, director of the Master of Real Estate Development program, and Jonathan Koppell, dean of ASU’s College of Public Programs discuss the debate over the advisability of writing down underwater mortgages, the role of Ed DeMarco, head of the Federal Hou

CEOs are in the spotlight today. In a time of economic hardship, their outsized salaries make them targets of criticism and resentment. When their companies succeed, CEOs are celebrated, but when firms fail, these executives are saddled with blame. Cláudia Custódio, assistant professor in the W.

The W. P. Carey School’s supply chain management program has been and continues to be a key player in the development of the discipline, starting long before the supply chain concept coalesced from its component parts.

The effectiveness of environmental advocates inside organizations depends a great deal on their choice of influence tactics, and some of the most promising options are often overlooked, according to Craig R.

The U.S. economy created 96,000 net new jobs in August, a decrease from the revised figure of 141,000 new jobs in July, according to the U. S. Bureau of Labor Statistics.