Research

Adriana Samper studies how companies aim their products at consumers. People equate greater effort with greater control, and consumers who are feeling low control choose products that can help them regain control through their personal exertion. Which marketing standpoint garners the most buyers?

You have an idea that you think you could sell or license. What next? Sidnee Peck, director of the Center for Entrepreneurship, provides readers with guidance.

According to March data, the median sales price of a single family home in Phoenix returned to the December level after a two-month long dip. Michael Orr, director of the Center for Real Estate Theory and Practice and author of the W. P.

W. P. Carey Supply Chain Management Professor Craig Carter hopes to bring the latest research to managers through a new podcast series based on articles in the Journal of Supply Chain Management.

Since he began exploring supply chain management three decades ago, Professor Scott Webster has taken a broad view, examining the pricing of fashion products, flexible workday policies, winemaking, and more.

Consumer Reports covers the 2013 National Consumer Rage study, from the Center for Services Leadership, directed by Mary Jo Bitner, and Customer Care Management & Consulting, Scott Broetzmann, president.

Culture is incredibly important. For major career choices, many top candidates may take a lower-paying position for one at a company whose culture fits his or her lifestyle and values.

Hiring a "free" intern can seem to be an easy fix to a resource constraint at your new business. However, interns need to be hired, trained and mentored properly for both your company and the intern to benefit.

Sidnee Peck, director of the Center for Entrepreneurship, takes the stance that employers should hire employees who bring a new viewpoint and set of experiences to the table. Peck explains how employers should go about it.

Research uncovers insights that guide the practice of accounting, and that open up new avenues of inquiry. Faculty in the School of Accountancy are among the leading investigators in the discipline, and their  findings are published in top peer-reviewed journals.