Research

Aspiring entrepreneurs often put the naming process (and buying T-shirts, business cards and websites) way too early in the game. While your business name can be really important, don't let it take over your time and attention.

Economist Dennis Hoffman shows that taxpayers are paying less as a percentage of their incomes to support state services than they did 30 years ago.

Starting a business venture is never an easy process, says Sidnee Peck, director for the Center for Entrepreneurship. Peck elaborates on the key components needed to get funding for your business venture.

The most common political decisions are around resources (who gets them) and hiring and promotions (who gets in and goes up).

Considering all the pills, plans and gadgets that promise miracles, you’d think consumers were always on the lookout for products that can effortlessly remedy woes. But most aren’t, says Adriana Samper, an assistant professor of Marketing at the W. P. Carey School of Business.

Adriana Samper studies how companies aim their products at consumers. People equate greater effort with greater control, and consumers who are feeling low control choose products that can help them regain control through their personal exertion. Which marketing standpoint garners the most buyers?

A logo is a graphic representation of a brand. Logo designs are intended to evoke a brand’s promise: the benefits and experiences consumers expect from the service or product. Since Phoenix logo is a mythical bird rising from the ashes, what does the logo of Phoenix say about who we are?

Eye-opening research conducted by Assistant Professors Carola Grebitus and Rod Roscoe shows that we may not be as adept at online searching as we’d like to think.

On the job, most of us have met a night owl or two, the kind of people who are still shooting out emails at midnight and get their best work done after everyone else has gone to sleep.

At a time of massive change in the way the world does business, Supply Chain Management Chair Dale Rogers is working to find out what fulfillment centers will look like tomorrow.