Research

While August temperatures spiked, the real estate market was cooling down, according to the monthly report from the Center for Real Estate Theory and Practice at the W. P. Carey School of Business.

As business environments change with new technologies, new competitors and new consumer preferences, many previously successful businesses falter.

What is business success? Profitability, right? But what if you have other aspirations for your business, such as promoting a social cause or helping the environment? Up to now, for-profit companies could not codify those non-financial objectives.

After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.

Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!

Some people go shopping for a lift when life delivers a blow to the ego, but that purchase may not make them feel better. Marketing researcher Monika Lisjak has found that depending on what people buy, they actually might make themselves feel worse and will perform worse on subsequent tasks.

Ashok Mishra is driven to help better the lives of the 5.5 billion or so people who depend on subsistence farming to survive. The story of a farm entrepreneur lifting himself out of poverty to give his children a better future is Mishra’s own family story.

Need a temp worker? Consider online labor markets, where you auction off your work to eager freelancers. If you go that route, make sure people can see each other’s bids via the open-bid option. It will bring you fewer people but a better deal in the long run.

Do the executives running big public accounting firms really know how the CPAs who work for them would respond when faced with ethical dilemmas? New research suggests they may not.

In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings.