Research

In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings.

Comerica Bank Chief Economist Robert Dye says it’s time to take a different perspective on the economy. Short story: “We need to get past the view that the economy is just now recovering. We’re actually in the middle of the expansion.”

I have had all manner of tenants in the past, good and bad. With experience, I have developed a successful application process that helps me to find the best possible tenants. When a tenant wants to rent the property after the showing, then it's time for the application.

Starbucks is a worldwide brand, but its success rests on more than a cup of coffee.

Even though the Phoenix real estate market was sluggish in August, optimism prevails this fall. But the W. P. Carey School’s expert has questions about whether there will be significant upward momentum in the near future.

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

Business schools are in the conversation about STEM readiness in the U.S. workforce. Michael Goul, associate dean for research, explains why the business education footprint must expand to include science, technology, engineering and math. His article on this topic appeared in BizEd magazine.

To “fit in,” our skills need to match the skills required for a particular job, and our values and beliefs must be consistent with the values and beliefs held by others in a group or work setting. Research supports the importance of fit.

Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article deals with the confusion and uncertainty that can surround the pricing of property.

Many entrepreneurs (and large companies, too) suffer from the idea that if they just do something better than the competition, the universe will unfold as it should and radiant beams from heaven will shine on them.