Research

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

Business schools are in the conversation about STEM readiness in the U.S. workforce. Michael Goul, associate dean for research, explains why the business education footprint must expand to include science, technology, engineering and math. His article on this topic appeared in BizEd magazine.

One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.

In this edition of "Getting Started," Sidnee Peck explains the importance of acknowledging the things that you do and do not need in life.

The real estate market fluctuates with the seasons, and the lead up to summer — a popular time to move — is usually busy. This year June was the prize-winner with exceptionally strong sales.

As entrepreneurs and small business owners, it’s not what you think that matters, it’s what others think. In a sense, every day is “election day” for your business, because when customers buy or use your product or service it’s as if they were voting for you. So how do attract votes?

Plans to open the David and Gladys Wright House in the Phoenix neighborhood of Arcadia as a museum have spurred debate.

We all need a “go-to” person when times are tough or when we encounter an ambiguous or political situation. A “go-to” person is someone we rely on for expert advice, knowledge or assistance in an important situation.

Finding good tenants starts with the first call from a prospective renter.

Super Bowl XLIX and related events landed earned $720 million in economic impact for the Phoenix metro area this winter — more than any special event ever staged in Arizona. But the gains for Arizona go beyond dollars and cents.