Research

With a young population, substantial science and engineering skills and a huge consumer market, India has potential for phenomenal future growth.

In a world connected by high speed Internet, businesses are increasingly seeking a competitive edge by outsourcing software development offshore. For many companies, the strategy promises dramatically lower labor costs and better access to a vast pool of talent.

A long line of academic research argues that privately owned companies should be better managed than their publicly owned counterparts. But recent research by Finance Professor Sreedhar Bharath calls this conventional wisdom into question.

Do you remember “You’ve Got Mail”? In the 1998 hit movie, the Internet enables romance to flower between Tom Hanks, who played a big box bookstore owner, and Meg Ryan, an independent bookstore owner. Ironically, that same Internet has now clobbered big box bookstores.

Most years, the desert heat holds back buyers in the Phoenix real estate market, but not this year. Sales of single family homes were up 20 percent over July of last year, and townhouses rose even more.

Your business is thriving, but to continue to grow, you need capital. Before you enter the market, you need to know what your company is worth.

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

Business schools are in the conversation about STEM readiness in the U.S. workforce. Michael Goul, associate dean for research, explains why the business education footprint must expand to include science, technology, engineering and math. His article on this topic appeared in BizEd magazine.

One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.

In this edition of "Getting Started," Sidnee Peck explains the importance of acknowledging the things that you do and do not need in life.