Research

Throughout its nearly 100 years of existence, General Motors has been an icon of business. "What's good for GM is good for the country" -- a loose paraphrase of a statement made 50 years ago by a GM president -- has come to summarize for many the pervasive role of corporations in America.

The "Dove girls" advertising campaign has caught the attention of media consumers, and no wonder.

Companies like to implement self-service technologies because of the potential cost savings and the appeal of the cutting-edge.

There is a significant correlation between higher education and small-business success, according to a recent study by Behavior Research Center of Phoenix conducted in partnership with the Spirit of Enterprise Center at the W. P. Carey School of Business.

At the most basic level, the performance of individuals allows organizations to realize their strategic goals. But what is performance?

Building an ethical culture has become increasingly important for boards and CEOs, but the task is not as simple as instituting policies and procedures. Employees are looking for consistent role models, according to a researcher at the W. P. Carey School of Business.

Progressive American universities will need to create a new academic discipline, services sciences, management and engineering, to provide the necessary high-value, services-centric graduates of the future.

Knowledge Management (KM) systems have provided companies with a tool that allows them to collect and provide access to the collective expertise of their employees. The appeal is obvious: Sharing experiences and lessons leads to efficiency and innovation.

In 1997, Yellow Transportation landed in Fortune magazine's least-admired companies list. "We were a $2.5 billion company," says Greg Reid, senior vice president. "But we kept operating the same old way.

Businesses rely on research to gather data and process it into the knowledge needed to identify markets and satisfy customers. When exploring questions about attitudes, beliefs and other intangibles, researchers use Structural Equation Modeling (SEM) to analyze data.