Play ball: Sports sponsorships require an evolving marketing plan
For major marketers, competing and winning in the sports arena means more than simply affiliating a product with the team that posts the most points or the athlete who stands out in the draft picks.
Customer rage: It's not always about the money
Seventy percent of American consumers report having a bad customer-service experience that left them "upset" or "extremely upset" in the last 12 months, according to a new national survey.
Details, details: Small survey errors may produce fallacies in research results
Businesses rely on research to gather data and process it into the knowledge needed to identify markets and satisfy customers. When exploring questions about attitudes, beliefs and other intangibles, researchers use Structural Equation Modeling (SEM) to analyze data.
'Deviant' management can turn a losing company into a winner
In 1997, Yellow Transportation landed in Fortune magazine's least-admired companies list. "We were a $2.5 billion company," says Greg Reid, senior vice president. "But we kept operating the same old way.
'Know thyself' is the first step to successful knowledge management
Knowledge Management (KM) systems have provided companies with a tool that allows them to collect and provide access to the collective expertise of their employees. The appeal is obvious: Sharing experiences and lessons leads to efficiency and innovation.
'Services Science:' The next big thing in business schools?
Progressive American universities will need to create a new academic discipline, services sciences, management and engineering, to provide the necessary high-value, services-centric graduates of the future.
Executive role models crucial in building ethical workplace culture
Building an ethical culture has become increasingly important for boards and CEOs, but the task is not as simple as instituting policies and procedures. Employees are looking for consistent role models, according to a researcher at the W. P. Carey School of Business.
Roles, not tasks, may be key to workplace performance measurement
At the most basic level, the performance of individuals allows organizations to realize their strategic goals. But what is performance?
Study links entrepreneurial success with higher education
There is a significant correlation between higher education and small-business success, according to a recent study by Behavior Research Center of Phoenix conducted in partnership with the Spirit of Enterprise Center at the W. P. Carey School of Business.
Self-service technologies should benefit customers, not just bottom lines
Companies like to implement self-service technologies because of the potential cost savings and the appeal of the cutting-edge.