Research

Companies know that finding the right people to take care of business is critical for success. But how to attract and hold onto those people? A W. P. Carey School of Business management professor has identified a new use for the branding concept: focusing on human resource management.

Only a handful of the nation's medical schools now teach molecular science, but soon doctors without this education will be on the road to obsolescence. Scientists are looking deep into the genetic code to find an answer in the molecules to the riddles of disease diagnoses and treatment.

Lacking chic surroundings or cordial salespeople, e-tailers must work harder at gaining the trust, respect and ultimately loyalty of their customers.

Depending on the size of the corporation, the diversity of its products and the background of the CEO, a COO as second-in-command can be a help or a hindrance, according to a new study by professors from the W. P. Carey School of Business and Pennsylvania State University.

When accounting problems at American International Group surfaced last winter, it looked like a small matter next to the corporation–busting scandals of the Enron era.

"Cross-functional teams" comprise employees and managers from separate divisions or organizational units within a company. Generally, these teams handle non-routine tasks or projects, addressing critical strategic issues such as change management or growth initiatives.

While integrating different software applications is always a challenge, it is easier when the different components come from the same vendor and are designed to fit together.

The airline industry provides a gloomy metaphor for health care, according to Brandeis University economist Stuart Altman, who spoke at a W. P. Carey School of Business symposium recently.

Our possessions are more than inanimate objects; often they are fraught with meaning, negative or positive.

A study of entrepreneurial cultures by W. P. Carey School of Business management professor Angelo Kinicki revealed similarities in leadership styles of the most successful companies.