James Spohrer: How systems interact to deliver services

By the time you reach your office every day you have already tapped into numbers of service systems.

Trying to lose weight? Look around the table, not just on it

Your dining companions are likely to influence how much you eat, or don’t eat, at lunch. Professor of Marketing Andrea Morales discovered that the amount of food your table mate orders may affect your own eating decisions.

From provider to partner: Service relationships that transform businesses

"Attract more customers, retain the ones you have, and expand existing relationships." That is the magic formula for growth, according to Synovate's Chief Loyalty Architect Dr. Larry Crosby.

Avnet's Steve Phillips: Selling to the C-suite

Steve Phillips is vice president and chief information officer for Avnet, Inc.

Eat, drink and go shopping: Why thoughts of death whet consumers' appetite for stuff

After the Sept. 11 terrorist attacks, Americans began doing all of the things they had always wanted to do, including, apparently, a whole lot of shopping.

From pork bellies to pigskin: An online futures market for sports tickets

W. P. Carey professors Stephen Happel and Marianne Jennings are free-market defenders. For almost two decades they have evangelized the fundamentals of supply and demand, specifically in the secondary market for event tickets.

More than just a game: The impact of a big event

At kickoff time on February 3, Phoenix will be the focus of attention for some 90 million sports fans worldwide. The 75,000 lucky ticket holders and the thousands more who visit with them will give the metropolitan area an economic shot in the arm.

Reaping the benefits of a big event

Super Bowl XLII represents an estimated $450 million in direct and ancillary revenues for businesses and entrepreneurs.

The services imperative: Focusing on the future of business

Services now account for a staggering 80 percent of the U.S. Gross Domestic Product and labor force, but many still view the world through manufacturing lenses, according to W. P. Carey experts Mary Jo Bitner and Stephen Brown.

IBM's extreme makeover: Big blue adapts to a changing marketplace

Once best known for making computers and selling them to corporations and government entities around the world, IBM refocused on technical support and professional services in the 1990s, in the process becoming the leading edge of a change that has swept manufacturing companies.