While most companies agree on the importance of a loyal customer base, it remains an elusive goal. Many companies that track customer satisfaction quickly become frustrated and sometimes abandon loyalty efforts, according to Dr.

User communities, usually associated with technology products, help customers connect with each other and the brand. User communities are not just for computer products, however. An exceptional example of developing and sustaining an active, dynamic user community is Harley-Davidson Motorcycles.

China is no stranger to revolution, so it's hardly surprising that the country's business leaders and academics are talking about an approaching service revolution that will transform the manufacturing behemoth into a leading global services provider.

Books touting ways to improve business communication skills command acres of shelf space in local bookstores, mostly in the Bargain Bin section. They're literally "a dime a dozen." Then there are the true classics that take pride of place in front of the store, year after year.

Arizona brought its "A" game to the Super Bowl — both on the field and off — with a winning coordination of events at Glendale's University of Phoenix Stadium.

For those of us who diet – counting our cookies, watching our calories and paying more per mouthful for chow that we perceive as "diet food" – researchers from the W. P. Carey School of Business offer a bitter insight to swallow.

Success in business is all about creating an exceptional customer experience, and then enhancing it. But how do we innovate the customer experience to make it exceptional?

Anyone who watches television in the United States might logically conclude that this is a nation plagued by allergies, depression and arthritis. Ads for medicines to address such conditions make it seem as though ailment sufferers outnumber the healthy.

Fears of recession, turbulent markets and an overload of information about the situation have created a sense of uncertainty about the economy going forward, leaving many people unsure how to react.

What's the best way to convince a 40-year-old to stop smoking? Tell him that he'll get lung cancer and die? Not necessarily.