Building a brand for a services business is more complicated than ever. Customers might perceive one hotel chain or insurance company as pretty much the same as its competitors.

Glamour magazine online reports on Assistant Professor of Marketing Monika Lisjak’s research that showed shopping can make you feel better, depending on what you buy.

The Huffington Post reports on research by Professors Naomi Mandel and Andrea Morales which found that negative messages about food did not help dieters make better choices.

Transformative Services Research (TSR) is a new sub-field of services marketing that examines the relationship of service to well-being. Associate Marketing Professor Laurie Anderson and colleagues at W. P. Carey identified the field five years ago.

Fantasy sports are here to stay, but key decisions in the next year or two likely will bring taxation and government regulation to the booming industry. That was the consensus of a panel on the future of fantasy sports at the 2016 ASU Sports Symposium.

"The 2015 Customer Rage Study provides “a data-driven prescriptive framework for a Complaint Handling and Service Recovery Program that actually improves individual brand loyalty and improves word-of-mouth advertising.”

Since the mid-1990s, a key feature of Walmart’s growth strategy has been the conversion of stores to "supercenters" — that is, a full-line discount store with a full-line supermarket under one roof. The strategy has been so effective that Walmart is now the largest grocery store in the world.

W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use 'scarcity ads,' and consumers should understand that psychologically, these effects can happen and you should control your own behavior.

While talk of religion and politics over Thanksgiving dinner may incite an argument, Black Friday ads may stir up a fight.

Online retailers have an opportunity to persuade hesitant shoppers to click "buy" this holiday season, according to new research by a marketing professor.