Summer must-reads: 10 marketing books for your beach bag
Business2Community recommends a new book by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing.
Consumer Reports: How to rattle a company’s cage
Consumer Reports covers the 2013 National Consumer Rage study, from the Center for Services Leadership, directed by Mary Jo Bitner, and Customer Care Management & Consulting, Scott Broetzmann, president.
Self-improvement: How much help do consumers want?
Considering all the pills, plans and gadgets that promise miracles, you’d think consumers were always on the lookout for products that can effortlessly remedy woes. But most aren’t, says Adriana Samper, an assistant professor of Marketing at the W. P. Carey School of Business.
Heroes or helpers? Which product types do consumers prefer?
Adriana Samper studies how companies aim their products at consumers. People equate greater effort with greater control, and consumers who are feeling low control choose products that can help them regain control through their personal exertion. Which marketing standpoint garners the most buyers?
Landlord files: How to vet a rental application
After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.
When does customer's experience actually start?
Do you know when your customer’s service experience actually starts? That is, when it begins in your customer’s mind? Could you be missing something important?
What you need to know about the CFP national championship game
The 2016 College Football Playoff national championship game was played January 11 in Glendale, Ariz. Marketing Professor Michael Mokwa and other marketers and economists have been studying the economic impact of these sports events since the mid-1990s.
When customers define service brands
Building a brand for a services business is more complicated than ever. Customers might perceive one hotel chain or insurance company as pretty much the same as its competitors.
A new study shows that retail therapy can make you feel better
Glamour magazine online reports on Assistant Professor of Marketing Monika Lisjak’s research that showed shopping can make you feel better, depending on what you buy.
If you warn dieters how unhealthy a food is, they'll just eat more of it
The Huffington Post reports on research by Professors Naomi Mandel and Andrea Morales which found that negative messages about food did not help dieters make better choices.