In Walmart Supercenter conversions, surprising effects

Since the mid-1990s, a key feature of Walmart’s growth strategy has been the conversion of stores to "supercenters" — that is, a full-line discount store with a full-line supermarket under one roof. The strategy has been so effective that Walmart is now the largest grocery store in the world.

'Limited-quantity' ads play a role in consumer aggression

W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use 'scarcity ads,' and consumers should understand that psychologically, these effects can happen and you should control your own behavior.

Retailers prep to keep the peace on Black Friday

While talk of religion and politics over Thanksgiving dinner may incite an argument, Black Friday ads may stir up a fight.

'Best-seller' label guides online gift purchases

Online retailers have an opportunity to persuade hesitant shoppers to click "buy" this holiday season, according to new research by a marketing professor.

Organic is awesome, unless you’re on welfare

If you buy products that benefit society, it’s a good thing, right? Yes, and no. That is, people don’t necessarily see it that way.

Landlord files: How to vet a rental application

After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.

Is big data always a big deal?

Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!

What's the significance of Taser changing its name to Axon?

Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.

More is less? In health insurance markets, more is more

Conventional wisdom says choosing from large numbers of options is overwhelming. Scholars call this “choice overload,” and declare that it hinders good decision-making: when faced with many options, we take a stab in the dark or simply walk away.

Sports events worth more than dollars and cents

W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.