Organic is awesome, unless you’re on welfare

If you buy products that benefit society, it’s a good thing, right? Yes, and no. That is, people don’t necessarily see it that way.

Landlord files: How to vet a rental application

After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.

Is big data always a big deal?

Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!

What's the significance of Taser changing its name to Axon?

Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.

More is less? In health insurance markets, more is more

Conventional wisdom says choosing from large numbers of options is overwhelming. Scholars call this “choice overload,” and declare that it hinders good decision-making: when faced with many options, we take a stab in the dark or simply walk away.

Sports events worth more than dollars and cents

W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.

Outsourcing risk: Who pays most when customer data is breached?

What are the risks associated with outsourcing services? Associate Marketing Professor Michael Wiles and his research partners discovered that it depends on which party is at fault for the breach, and whether the employees of the outsourcing firm are productive.

New rules in the game of sports marketing

The Sports Business Association is an undergraduate organization at the W. P. Carey School of Business dedicated to teaching students about the sports business industry.

Tips from The Landlord Files

Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article focuses on how to handle the unexpected with confidence and poise.

Entrepreneurs: Being best is not enough

Many entrepreneurs (and large companies, too) suffer from the idea that if they just do something better than the competition, the universe will unfold as it should and radiant beams from heaven will shine on them.