Transformative Services Research (TSR) is a new sub-field of services marketing that examines the relationship of service to well-being. Associate Marketing Professor Laurie Anderson and colleagues at W. P. Carey identified the field five years ago.

Fantasy sports are here to stay, but key decisions in the next year or two likely will bring taxation and government regulation to the booming industry. That was the consensus of a panel on the future of fantasy sports at the 2016 ASU Sports Symposium.

"The 2015 Customer Rage Study provides “a data-driven prescriptive framework for a Complaint Handling and Service Recovery Program that actually improves individual brand loyalty and improves word-of-mouth advertising.”

Since the mid-1990s, a key feature of Walmart’s growth strategy has been the conversion of stores to "supercenters" — that is, a full-line discount store with a full-line supermarket under one roof. The strategy has been so effective that Walmart is now the largest grocery store in the world.

W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use 'scarcity ads,' and consumers should understand that psychologically, these effects can happen and you should control your own behavior.

Online retailers have an opportunity to persuade hesitant shoppers to click "buy" this holiday season, according to new research by a marketing professor.

If you buy products that benefit society, it’s a good thing, right? Yes, and no. That is, people don’t necessarily see it that way.

While talk of religion and politics over Thanksgiving dinner may incite an argument, Black Friday ads may stir up a fight.

Some people go shopping for a lift when life delivers a blow to the ego, but that purchase may not make them feel better. Marketing researcher Monika Lisjak has found that depending on what people buy, they actually might make themselves feel worse and will perform worse on subsequent tasks.

Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.