The burgeoning field of analytics was made famous by the book and movie, “Moneyball,” which showed how the Oakland Athletics and Boston Red Sox gained a significant advantage over other baseball teams in the early-to-mid 2000s by their use of statistical formulas.

Conventional wisdom says choosing from large numbers of options is overwhelming. Scholars call this “choice overload,” and declare that it hinders good decision-making: when faced with many options, we take a stab in the dark or simply walk away.

W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.

What are the risks associated with outsourcing services? Associate Marketing Professor Michael Wiles and his research partners discovered that it depends on which party is at fault for the breach, and whether the employees of the outsourcing firm are productive.

The Sports Business Association is an undergraduate organization at the W. P. Carey School of Business dedicated to teaching students about the sports business industry.

Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article focuses on how to handle the unexpected with confidence and poise.

Many entrepreneurs (and large companies, too) suffer from the idea that if they just do something better than the competition, the universe will unfold as it should and radiant beams from heaven will shine on them.

Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article deals with the confusion and uncertainty that can surround the pricing of property.

Super Bowl XLIX and related events landed earned $720 million in economic impact for the Phoenix metro area this winter — more than any special event ever staged in Arizona. But the gains for Arizona go beyond dollars and cents.

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.