At the W. P. Carey School's Behavioral Research Lab, marketing faculty conduct research on consumer behavior as it applies to such areas as product selection and consumption — how and why people make decisions about what to buy and eat.

Andrea Morales is the recipient of the 2013 Erin Anderson Award, which recognizes outstanding female marketing scholars and the contributions they make by nurturing other women who want to launch academic careers.

Corporations may strut their synergies and crow about cost savings in acquisition announcements, but does buying a company really create shareholder value? Generally not — but what happens when company A buys brand X from company B?

Even those who love a certain food — such as yogurt or frankfurters — often turn on their favorites and do not purchase the products for periods of time.

Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development.

Product companies are looking to services as a way of increasing profitability and leveling out the revenue cycle. But marketing Professor Stephen Brown with the W. P. Carey Scho0ol’s Center for Services Leadership, says that companies who attempt the shift must navigate through a continuum.

American consumers are mad. About 50 million of us experienced at least one problem with a product or service in the last year, and it really got our blood boiling.

Part D, the federal government’s prescription drug insurance program for Medicare enrollees, relies on competition between private insurers to create savings for consumers.

A recent study ranked Phoenix Number 8 on a list of U.S. cities that closely resemble national demographis averages.

Triblive.com explored the connection between beauty and business in an article that cited market professor Naomi Mandel’s 2010 study of the impact of ads featuring perfectly sculpted models.