American consumers are mad. About 50 million of us experienced at least one problem with a product or service in the last year, and it really got our blood boiling.

Part D, the federal government’s prescription drug insurance program for Medicare enrollees, relies on competition between private insurers to create savings for consumers.

Triblive.com explored the connection between beauty and business in an article that cited market professor Naomi Mandel’s 2010 study of the impact of ads featuring perfectly sculpted models.

A recent study ranked Phoenix Number 8 on a list of U.S. cities that closely resemble national demographis averages.

Business2Community recommends a new book by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing.

Consumer Reports covers the 2013 National Consumer Rage study, from the Center for Services Leadership, directed by Mary Jo Bitner, and Customer Care Management & Consulting, Scott Broetzmann, president.

Considering all the pills, plans and gadgets that promise miracles, you’d think consumers were always on the lookout for products that can effortlessly remedy woes. But most aren’t, says Adriana Samper, an assistant professor of Marketing at the W. P. Carey School of Business.

Adriana Samper studies how companies aim their products at consumers. People equate greater effort with greater control, and consumers who are feeling low control choose products that can help them regain control through their personal exertion. Which marketing standpoint garners the most buyers?

Do you know when your customer’s service experience actually starts? That is, when it begins in your customer’s mind? Could you be missing something important?

The 2016 College Football Playoff national championship game was played January 11 in Glendale, Ariz. Marketing Professor Michael Mokwa and other marketers and economists have been studying the economic impact of these sports events since the mid-1990s.