The Boston Red Sox played Oakland in Japan this week — an unusual opening day for Major League Baseball.

Wick’s against-the-grain and often counterintuitive transformation of American Home Shield’s customer service model resulted in an approach focused on the end-to-end customer journey.

With more than 4,000 hotels worldwide, chances are good that you'll sleep at a Best Western sometime this year. When you book your room, however, you'll have more information about your lodging than you did in the past.

At the W. P. Carey School's Behavioral Research Lab, marketing faculty conduct research on consumer behavior as it applies to such areas as product selection and consumption — how and why people make decisions about what to buy and eat.

Andrea Morales is the recipient of the 2013 Erin Anderson Award, which recognizes outstanding female marketing scholars and the contributions they make by nurturing other women who want to launch academic careers.

Corporations may strut their synergies and crow about cost savings in acquisition announcements, but does buying a company really create shareholder value? Generally not — but what happens when company A buys brand X from company B?

Even those who love a certain food — such as yogurt or frankfurters — often turn on their favorites and do not purchase the products for periods of time.

Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development.

Product companies are looking to services as a way of increasing profitability and leveling out the revenue cycle. But marketing Professor Stephen Brown with the W. P. Carey Scho0ol’s Center for Services Leadership, says that companies who attempt the shift must navigate through a continuum.

American consumers are mad. About 50 million of us experienced at least one problem with a product or service in the last year, and it really got our blood boiling.