Stickiness is powerful: Making your message count

Books touting ways to improve business communication skills command acres of shelf space in local bookstores, mostly in the Bargain Bin section. They're literally "a dime a dozen." Then there are the true classics that take pride of place in front of the store, year after year.

Economic impact study: Phoenix scores big with Super Bowl XLII

Arizona brought its "A" game to the Super Bowl — both on the field and off — with a winning coordination of events at Glendale's University of Phoenix Stadium.

What's eating you? 100-calorie mini-pack snacks might be diet disrupters

For those of us who diet – counting our cookies, watching our calories and paying more per mouthful for chow that we perceive as "diet food" – researchers from the W. P. Carey School of Business offer a bitter insight to swallow.

Innovating the customer experience

Success in business is all about creating an exceptional customer experience, and then enhancing it. But how do we innovate the customer experience to make it exceptional?

Ask your doctor if direct-to-consumer health care advertising is right for you

Anyone who watches television in the United States might logically conclude that this is a nation plagued by allergies, depression and arthritis. Ads for medicines to address such conditions make it seem as though ailment sufferers outnumber the healthy.

Take the leap: Overcoming uncertainty with the principles of persuasion

Fears of recession, turbulent markets and an overload of information about the situation have created a sense of uncertainty about the economy going forward, leaving many people unsure how to react.

Taking a cue from the business world: What the public sector could learn about influencing behavior

What's the best way to convince a 40-year-old to stop smoking? Tell him that he'll get lung cancer and die? Not necessarily.

Hispanics seen as key players in expanding Diamondbacks fan base

The Boston Red Sox played Oakland in Japan this week — an unusual opening day for Major League Baseball.

Customer experience: A journey, not a moment

Wick’s against-the-grain and often counterintuitive transformation of American Home Shield’s customer service model resulted in an approach focused on the end-to-end customer journey.

Best Western revisited: On the inside of brand modification

With more than 4,000 hotels worldwide, chances are good that you'll sleep at a Best Western sometime this year. When you book your room, however, you'll have more information about your lodging than you did in the past.