Research

How social media changes the playing field

Professor Bin Gu knew that social media would change business and society 20 years ago – 10 years before most businesses caught on. He began studying the technology and its impacts in 1996 when Amazon decided to allow customers to post product reviews and comments online.

Building strong relationships is key for workplace leaders

Some leaders appear to get things done effortlessly where others struggle to make progress. Often the secret is the strong relationships the leader has built.

Unfair to the 'fairer' sex? Female CEOs face more shareholder activism

Although women make up half of the nation’s workforce, only 5.1 percent of Fortune 1000 companies have female chief executives. Those rare female CEOs endure much more shareholder activism than their male counterparts, but they can fight the trend with proactive PR.

If you warn dieters how unhealthy a food is, they'll just eat more of it

The Huffington Post reports on research by Professors Naomi Mandel and Andrea Morales which found that negative messages about food did not help dieters make better choices.

A new study shows that retail therapy can make you feel better

Glamour magazine online reports on Assistant Professor of Marketing Monika Lisjak’s research that showed shopping can make you feel better, depending on what you buy.

Non-profits are 'force to be reckoned with' in Arizona's economy

The Arizona Republic reports on an L. William Seidman Research Institute report concerning the impact of non-profits to the state's economy.

How to learn from your competition

Let’s admit it; most of you consider your competitors as an inconvenience that you have to manage. However, the truth is that you will always have competition, and as entrepreneurs you have to live with this reality.

New home sales best since 2008

The numbers are in, and the real estate market finished 2015 on a high point, especially for new home sales. December was the strongest month for new home sales since 2008, with nearly 1,500 newly built homes recorded. That’s up 45 percent from November and 58 percent from December 2014.

Fighting software piracy: Market determines weapon

With improperly licensed software costing producers some $63 billion a year what can companies do to get paid for their products? W. P. Carey researchers found strong interplay between piracy controls, product extensions and consumer willingness to pay — for software and piracy.

Rewarding key employees when ownership is off the table

Turnover in key positions is disruptive to the business, costly and consumes time. Sometimes these valued employees want “a piece of the pie,” but some owners are not wiling give up any ownership.