Research

This year, major companies like Facebook Inc., Google Inc., StubHub and Airbnb have changed their logo and company branding. Is it time for your company to do the same?

An idea is just an idea, and if it's good, you're likely not the only one with it. So, in some cases, you can stop worrying and start building.

Valentine’s Day is both loved and hated, but regardless of where you stand, you’re well-aware of its influential marketing power. For the second quarter, how can you transform your business into the “Valentine’s Day” of products or services?

The market for mobile apps has become saturated, but Forbes reports that success is still possible, according to research by information systems Professor Raghu Santanam and doctoral candidate Gun Woong Lee.

U.S. News & World Report Money published a story on January 30, 2015, about ways to get around a dismal credit rating if you want to buy a house.  Mike Orr, director of the Center for real Estate Theory and Practice, weighed in on seller financing.

“Mindfulness,” defined as “the awareness that emerges through paying attention on purpose, in the present moment, and nonjudgmentally to the unfolding of experience moment by moment,” has the potential to better our lives. It also can make you a better leader at work and home.

Surging interest in attached homes has the potential to change the character of the city, adding urban density to the sprawling metro area.

W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.

Trying to cover every contingency in a contract for long-term business process outsourcing is a challenge for CIOs, but research by Rob Hornyak, an assistant professor of information systems, shows that there are relationship mechanisms that can stand in for contract specificity in delivering BPO

Michael Tipsord, vice chairman, president, and chief operating officer of State Farm Insurance Companies, addressed the Economic Club of Phoenix, sharing information about the company’s growth and how it will benefit customers, employees, and the Phoenix area.