Plenty of consumers sip Maxwell House coffee because it's "good to the last drop," and would proudly answer "yes" if asked, "Doesn't your dog deserve Alpo?" The brand-building punch of such slogans helps companies turn shoppers into customers.

Tortillas, and the corn used to make them, have been a Mexican staple for thousands of years. So it's no surprise that tens of thousands packed into Mexico City's central Zocalo plaza to protest a spike in the price of tortillas and other staple goods.

For Marianne Jennings, a healthy market economy depends on four pillars — business, investors, government and customers. Each relies on the others in a symbiotic relationship that leads to mutual benefit and smooth operations.

How much do you know about the economy of your state or region? Does it matter if the general public understands their economy? Robert E.

Today's Chief Purchasing Officers are well-paid, well-educated, and well on their way to finally earning CEO respect, according to a new report from the W. P. Carey School's CAPS Research.

When people make predictions about certain events, their enjoyment in watching those events decreases, according to a recent study by W. P. Carey School marketing professors Naomi Mandel and Stephen Nowlis.

The supermarket sample is a familiar ploy, but those tasty bites appear to have more impact than marketers imagined.

Paralleling the boom in private equity deals in recent years has been a growing sense of alarm about these multibillion dollar transactions.

Today's health care leaders are constantly challenged with the seemingly incompatible goals of improving patient care while developing strategies to reign in skyrocketing costs.

Some of the benefits of scientific research conducted in universities are obvious. Great laboratory discoveries expand our understanding of the world, cure diseases, and make life better in myriad ways.